Micro-influencer Marketing, also known as amateur publicity/micro-influencer publicity, through micro-influencer (Micro-influencer) personal experience, continuous sharing, discussion and communication with fans, to narrow the relationship between brands and customers, and to deliver more credible product information, Build a solid brand image that attracts more customers to buy. *Please contact us for a free consultation before booking.

Outdoor Advertising Location Introduction Causeway Bay area Causeway Bay District Outdoor Billboard Environment The Causeway Bay MTR billboard is located at 2-10 George Street, next to Exit E of Causeway Bay MTR station. The building is surrounded by three main streets, one facing the busy Hong Kong carriageway and the other in front of the MTR exit. Jardine's Bazaar is one of the busiest streets in Hong Kong, with more than 50 different bus and minibus routes running along it, and it is also a major tram drop-off and pick-up point. The carriageway is often pedestrianized on festive days. Causeway Bay is a three-storey shopping mall selling a wide range of products from cosmetics, famous restaurants to luxury jewelry. Across the street from the Causeway Bay Mall is the famous Japanese department store SOGO. Data on Billboards The Causeway Bay area near the MTR exit has a daily pedestrian flow of over 200,000 people. The average daily traffic volume of Yee Wo Street is 30,000, i.e. 900,000 per month, indicating the potential of placing billboards here. Specifications of Billboards Billboard Dimensions (1). Width 8.4m X Height 5.9m Billboard Size (2): Width 5.1m X Height 5.9m Width 5.1m X Height 5.9m *Please contact us for a free consultation before booking.

Outdoor Advertising Locations Airport Express - Seatback Stickers Want to be in front of your audience when they are traveling to and from the airport? Then the Airport Express advertisement "Seatback Sticker" is the right format for you! Advertising Media Information Specification: 328 seatback stickers (168 small, 160 large) Size (mm): 265 x 110 (small), 287 x 183 (large) 1 full train Route: Hong Kong, Kowloon, Tsing Yi, Airport, AsiaWorld-Expo (round trip) *Please contact us for a free consultation before booking.

Outdoor Advertising Locations Introduction Globe Tower Advertise in the busiest center of the city! The LED screen on the exterior wall of Global House is located in the middle of the busy Des Voeux Road in Central. It is a commercial and tourist hotspot with an average daily footfall of 68,010 and vehicular traffic of 96,000. The population living in Central has the second highest median income: HK$55,000 per month. The target audience for this segment will be the affluent segment with higher purchasing power. It is an ideal outdoor advertising location for luxury and high priced goods or services. Media Information Media Format: Video (WMV or MP4) or Slideshow (JPG) Audio: Yes Display size: 8m x 6.4m Display resolution: 1600 x 1200 pixels (video), 1024 x 768 pixels (slideshow) Business Hours: Mon-Sat 08:00 - 22:00, Sun or Public Holiday 10:00 - 21:00 Starts: Every Wednesday *Please contact us for a free consultation before booking.

Outdoor Advertising Location Introduction Tram Body Advertising Tram advertising in Hong Kong provides a dynamic and eye-catching platform for brands to reach a diverse audience. These historic double-decker trams travel through major districts such as Central and Causeway Bay, providing advertisers with a high level of visibility amongst local residents and tourists. The mobile nature of these "mobile billboards" ensures extensive exposure, making them ideal for brands looking to stand out in Hong Kong's dynamic market. With creative and customizable options, tram advertising is a powerful tool to enhance brand recognition and engagement in this densely populated city. Why advertise on trams? As the tram is still in service today, riding or advertising on the tram allows you to experience and be a part of history, making your brand an "Icon of Hong Kong" alongside other historic icons. Hong Kong people can associate your brand with traditional values in their minds, which can have a significant impact on your brand. Tram advertising is the equivalent of mobile billboards, displaying your large outdoor advertisement as it passes through major commercial and shopping districts, creating first mention awareness of your brand in the urban areas. When advertising on a tram, you can have the entire body of the vehicle advertised, giving you a larger area for your advertisement. Tram Advertising Mode Tram advertising allows you to have the entire body of the vehicle; there is also room to advertise on the front, rear and side of the vehicle. Featured trams are equipped with a smooth display surface, and the sides have an enlarged display space. Each tram is guaranteed 15 trips per day. Signature, Iconic, and LED models are available. Please contact our advertising specialists for details! Minimum advertisement booking period At least 4 weeks Tram Advertising Rates Tram advertising rates vary depending on the duration of the campaign, season, route, number of trolleys purchased, and other factors. Rates vary from case to case. Please consult with one of our specialists by requesting a quote to get more precise information on your tram advertising rates! *Please contact us for a free consultation before booking.

Facebook is the social platform with the most users in the world, with nearly 2.91 billion monthly active users. In Hong Kong, Facebook has more than 5 million users, accounting for 70% of Hong Kong's population. It can be seen that Facebook advertising marketing effectively reaches the target audience. Facebook has a large number of users and occupies a dominant position in the social platform market. According to the Facebook report, the reach rate of its advertisements can reach 70%. In other words, placing advertisements on Facebook can bring unexpected benefits to the advertisers. High-quality advertising content can attract different users, and with the highly interactive characteristics of social media, it is easier for brands to spark discussions. Design advertising content and marketing strategies suitable for Facebook, and produce different advertising forms for different media, so that the brand will attract more attention and discussion, thereby increasing brand value and popularity.

Outdoor Advertising Location Introduction Tram Shelter Advertising - Flagship Tram is one of the major transportation modes on Hong Kong Island. With 120 stations and 165 vehicles, it serves 200,000 passengers daily. Hong Kong Island is home to the financial district and many international and domestic headquarters, with a dense concentration of business professionals, executives, entrepreneurs and many other occupations at the household income level. This makes Hong Kong Island a diverse advertising area. Tram Shelter Advertising Format - Flagship Style 1 horizontal top, 5-8 front panels, 1-8 rear panels (exact number depends on tram shelter location) 30 trips per day per tram Minimum purchase time: 3 weeks Why Advertise at Trolley Stations? Tram advertising has high visibility in urban areas when the tram runs on major roads in major business and shopping districts Long and repetitive exposure for daily commuters Positive brand association with environmentally friendly and historically iconic streetcars Ideal for small and medium-sized businesses looking to make an impact in their local market. Cost-effective advertising with a good balance between cost and exposure *Please contact us for a free consultation before booking.

Outdoor Advertising Location Introduction Yau Shing Commercial Center On the corner of Sai Yeung Choi Street and Nelson Street in Mongkok, you will find the most suitable LED outdoor billboard for your advertising campaign. This digital billboard is located near popular attractions such as Bank Center and Langham Place. The L-shaped LED display shows still images, videos and animations to provide flexibility for your creative design. This advertising space also gives you the opportunity to add audio to your advertising design to help you further capture the attention of your audience. Located in one of Hong Kong's largest shopping districts, close to Women's Street, Garden Street, Nathan Road and more... you can be sure that your ad will be seen by the thousands of shoppers who pass by every day. In addition, more than 72,000 cars drive along Sai Yeung Choi Street every month, proving that it's the perfect outdoor advertising location for any brand looking to expand its visibility! Advertising Media Information Media Format: High Definition Full Color LED Video Display with Audio Video Length: 60 seconds maximum Size: 16m x 7m (112 square meters) Display size: 2,688px x 1,176px (full), 1,008px x 1,176px (picture) plus 1,920 x 1080 (video)* Opening hours: 08:00 to 22:00 daily *Newsbar can be added with a slight modification to the display size. Contact us to learn more about display formats. *Please contact us for a free consultation before booking.

Founded in June 2013, Xiaohongshu is an online shopping and social networking platform in mainland China. As of January 2019 the site claimed 220 million users, with average monthly activity reaching nearly 30 million, and 1.4 billion daily exposures of notes. On the Little Red Book community, users and celebrities can share product reviews and travel destination introductions, known as "grass-planting notes". The "grass-planting notes" are used to plant grass for brand and product exposure, and to create a sense of presence and belonging for the Xiaohongshu user group. *Please contact us for a free consultation before booking.

Outdoor Advertisement Location Introduction Bank of New Zealand Group Center Become part of Hong Kong's iconic skyline! Located in Wan Chai, Sunny Bank Group Center offers a highly visible LED signage in the advertising space, allowing your brand to shine brightly on the skyline of Hong Kong Island. This rooftop L-shaped LED billboard is surrounded by rooftop advertisements of many major commercial buildings and other big brands. Its location is sure to attract the attention of pedestrians and vehicles on the Kowloon side as well as pedestrians looking up at the sky near the building. Target Audience Across Victoria Harbour from the New Times Group Center is the famous tourist hotspot of Tsim Sha Tsui. Tsim Sha Tsui has the fifth highest median household income in Hong Kong at HK$37,500. The median age is 44 years old, however, this is only the data of the residents living there. As Tsim Sha Tsui is a major shopping area and tourist destination, it is a high-traffic area. 2023 records show that nearly 4 million tourists from all over the world, including the Mainland, visited Hong Kong. Of these 4 million tourists, 3 million came from China. Outdoor LED Signage Advertisement Format for Bank of New Zealand Group Center LED Advertising Screen Size: W45.7m x H8.4m Location: 200 Gloucester Road, Wanchai Format: Full color LED electronic billboard Purchase Period: Monthly *Please contact us for a free consultation before booking.

Youtube Preview Ad Format Youtube Preview Ads should not be a stranger in today's society. Youtube is the second largest search engine in the world and it helps you to reach new customers and increase brand awareness. A video advert is a pre-roll advert that is shown to your customers before they start watching the video. Viewers can skip the video if it's not to their liking, which helps to protect the user experience. *Please contact us for a free consultation before booking.

At a time when almost every brand has a social media presence, being present on social media alone is no longer enough. For your brand to stand out and build authentic relationships with your audience, you need to build a strong community of followers. Your followers should feel like they’re a part of something, where they can connect with like-minded folks and form a personal bond with your brand. This is exactly why community management on social media is so important. Investing in it can bring out the humanness of your brand and help you forge a strong connection with your followers. In this guide, we take a deep dive into what community management is on social media and how you can develop effective community management strategies. *Please contact us for a free consultation before booking.