Founded in June 2013, Xiaohongshu is an online shopping and social networking platform in mainland China. As of January 2019 the site claimed 220 million users, with average monthly activity reaching nearly 30 million, and 1.4 billion daily exposures of notes. On the Little Red Book community, users and celebrities can share product reviews and travel destination introductions, known as "grass-planting notes". The "grass-planting notes" are used to plant grass for brand and product exposure, and to create a sense of presence and belonging for the Xiaohongshu user group. *Please contact us for a free consultation before booking.