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Little Red Book Promotion Strategy

HK$ 6600

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Founded in June 2013, Xiaohongshu is an online shopping and social networking platform in mainland China. As of January 2019 the site claimed 220 million users, with average monthly activity reaching nearly 30 million, and 1.4 billion daily exposures of notes. On the Little Red Book community, users and celebrities can share product reviews and travel destination introductions, known as "grass-planting notes". The "grass-planting notes" are used to plant grass for brand and product exposure, and to create a sense of presence and belonging for the Xiaohongshu user group. *Please contact us for a free consultation before booking.

Micro-influencer Marketing

Micro-influencer Marketing, also known as amateur publicity/micro-influencer publicity, through micro-influencer (Micro-influencer) personal experience, continuous sharing, discussion and communication with fans, to narrow the relationship between brands and customers, and to deliver more credible product information, Build a solid brand image that attracts more customers to buy. *Please contact us for a free consultation before booking.
$1500

Outdoor Advertising - Causeway Bay Area

Outdoor Advertising Location Introduction Causeway Bay area Causeway Bay District Outdoor Billboard Environment The Causeway Bay MTR billboard is located at 2-10 George Street, next to Exit E of Causeway Bay MTR station. The building is surrounded by three main streets, one facing the busy Hong Kong carriageway and the other in front of the MTR exit. Jardine's Bazaar is one of the busiest streets in Hong Kong, with more than 50 different bus and minibus routes running along it, and it is also a major tram drop-off and pick-up point. The carriageway is often pedestrianized on festive days. Causeway Bay is a three-storey shopping mall selling a wide range of products from cosmetics, famous restaurants to luxury jewelry. Across the street from the Causeway Bay Mall is the famous Japanese department store SOGO. Data on Billboards The Causeway Bay area near the MTR exit has a daily pedestrian flow of over 200,000 people. The average daily traffic volume of Yee Wo Street is 30,000, i.e. 900,000 per month, indicating the potential of placing billboards here. Specifications of Billboards Billboard Dimensions (1). Width 8.4m X Height 5.9m Billboard Size (2): Width 5.1m X Height 5.9m Width 5.1m X Height 5.9m *Please contact us for a free consultation before booking.
$8000

Outdoor Advertising - Central Building

Outdoor Advertising Location Introduction Central Building This LED display in Central Tower is located in the middle of the Central/Mid-Levels escalator, which is passed by over 78,000 pedestrians (tourists, commuters, shoppers, etc.) every day. In addition to the high visibility from the footbridge, the LED screen is also visible from the main road where 9,730 vehicles pass by every day. This prominent outdoor LED advertising location is close to The Pavilion, PMQ, LKF and many other popular places. Media Information Media Format: LED Video Display (MP4) or Slideshow (JPEG) Display Size: 6m x 6m Display Resolution: 1,008 x 958px Audio: None Operating hours: Daily 08:00 - 23:00 Starts: Every Tuesday *Please contact us for a free consultation before booking.
$8000

Outdoor Advertising- Century Square

Outdoor Advertising Location Introduction Century Square The advertisement is located at Century Square, at the junction of D'Aguilar Street and Stanley Street, targeting at executives, shoppers on Queen's Road in Central and passers-by heading to Lan Kwai Fong. Billboard Specifications Billboard Dimensions . Width 13,8m x Height 30,1 *Please contact us for a free consultation before booking.
$8600

MTR Advertising: MTR Elevator Poster Advertisement

Outdoor Advertising Location Introduction MTR Elevator Poster Advertisement Become a part of your audience's daily commute and get in touch with your audience in close proximity by advertising on MTR escalator posters! This is because your audience is in close proximity to the panels when they ride the escalator. This format offers advertisers the opportunity to include more detailed information in their advertisements! MTR Advertising Format - Elevator Poster Advertisement Display size (mm): 500 x 700 Design / Material Size (mm): 523 x 723 Minimum purchase time: 2 weeks *Please contact us for a free consultation before booking.
$7300

Tram Ads: Tram Shelter Ads - Flagship

Outdoor Advertising Location Introduction Tram Shelter Advertising - Flagship Tram is one of the major transportation modes on Hong Kong Island. With 120 stations and 165 vehicles, it serves 200,000 passengers daily. Hong Kong Island is home to the financial district and many international and domestic headquarters, with a dense concentration of business professionals, executives, entrepreneurs and many other occupations at the household income level. This makes Hong Kong Island a diverse advertising area. Tram Shelter Advertising Format - Flagship Style 1 horizontal top, 5-8 front panels, 1-8 rear panels (exact number depends on tram shelter location) 30 trips per day per tram Minimum purchase time: 3 weeks Why Advertise at Trolley Stations? Tram advertising has high visibility in urban areas when the tram runs on major roads in major business and shopping districts Long and repetitive exposure for daily commuters Positive brand association with environmentally friendly and historically iconic streetcars Ideal for small and medium-sized businesses looking to make an impact in their local market. Cost-effective advertising with a good balance between cost and exposure *Please contact us for a free consultation before booking.
$7500

Outdoor Advertising- Yau Shing Commercial Center

Outdoor Advertising Location Introduction Yau Shing Commercial Center On the corner of Sai Yeung Choi Street and Nelson Street in Mongkok, you will find the most suitable LED outdoor billboard for your advertising campaign. This digital billboard is located near popular attractions such as Bank Center and Langham Place. The L-shaped LED display shows still images, videos and animations to provide flexibility for your creative design. This advertising space also gives you the opportunity to add audio to your advertising design to help you further capture the attention of your audience. Located in one of Hong Kong's largest shopping districts, close to Women's Street, Garden Street, Nathan Road and more... you can be sure that your ad will be seen by the thousands of shoppers who pass by every day. In addition, more than 72,000 cars drive along Sai Yeung Choi Street every month, proving that it's the perfect outdoor advertising location for any brand looking to expand its visibility! Advertising Media Information Media Format: High Definition Full Color LED Video Display with Audio Video Length: 60 seconds maximum Size: 16m x 7m (112 square meters) Display size: 2,688px x 1,176px (full), 1,008px x 1,176px (picture) plus 1,920 x 1080 (video)* Opening hours: 08:00 to 22:00 daily *Newsbar can be added with a slight modification to the display size. Contact us to learn more about display formats. *Please contact us for a free consultation before booking.
$8700

Airport Advertising: Airport Express - Window Stickers

Outdoor Advertising Locations Introduction Airport Express - Window Stickers Make a lasting impression on viewers traveling to and from the airport with the "Window Sticker" Airport Express advertising format. Advertising Media Information Specification: 280 stickers for the entire vehicle (including interior and exterior windows) Size (mm): 265 x 110 (small), 287 x 183 (large) 1 full train Route: Hong Kong, Kowloon, Tsing Yi, Airport, AsiaWorld-Expo (round trip) *Please contact us for a free consultation before booking.
$6000

Instagram Advertising Marketing

Instagram is the fastest growing social media with more than one billion monthly users and 500 million daily active users. Statistics show that users who are active on Instagram are generally younger, so advertising on Instagram can make it easier to reach young customer groups. Ads on Instagram can be roughly divided into Image Ads, Video Ads, Carousel Ads, Story Ads and Shopping Ads. Advertisers can choose a suitable advertising method according to the content, form and style of the advertisement. Instagram is an application that focuses on sharing photos or short videos. We will design beautiful pictures for you, match different ad formats, make the ad capture the attention of the audience, and direct the user to the brand page.
$6000

Outdoor Advertising - Hung Hom MTR Carpark - Cross Harbour Tunnel

Outdoor Advertising Location Introduction Hung Hom MTR Carpark - Cross Harbour Tunnel It is estimated that more than 100,000 vehicles pass through the Cross Harbour Tunnel every day. Given the high traffic flow here, it can be said that outdoor advertising in the vicinity is a good investment for seeking brand exposure. Located next to Hong Kong's first high-capacity tunnel is the T-shaped billboard at the Hung Hom MTR parking lot. Not only does it have high traffic flow, it also has high visibility due to the footbridge connecting Hung Hom and Tsim Sha Tsui. Advertisement Format Billboard Size: W4.89m x H7.63m (Horizontal Billboard), W21.76m x H13.6m (Longitudinal Billboard) Style: Front illuminated vinyl Location: 9 Cheong Wan Road, Hung Hom *Please contact us for a free consultation before booking.
$8900

Bus Advertisement: Citybus

Outdoor Advertising Location Introduction Citybus Promote your brand on one of Hong Kong's most popular modes of public transportation! Every day, over 1.1 million passengers travel through the city via Citybus' extensive network. Take advantage of Citybus' extensive coverage to connect with passengers, whether they are on the bus, off the bus, in other modes of transportation, pedestrians or tourists! There are two main types of bus advertisements: bus body advertisements and bus interior advertisements. Citybus Route Coverage Citybus has a fleet of more than 1,700 buses covering most parts of Hong Kong, with more than 375 routes, accounting for 52% of cross-harbour journeys. Hong Kong Island: 271 routes (72% of total bus routes) Kowloon: 188 routes (50% of total bus routes) New Territories: 125 routes (33% of total bus routes) Lantau: 52 routes (14% of total bus routes) Covering major commercial districts: Sheung Wan, Central, Wan Chai, Causeway Bay, Tsim Sha Tsui Covering major residential and private residential areas: Taikoo Shing, Mei Foo Sun Chuen, Whampoa Garden, Kornhill Garden, Tuen Mun, Tseung Kwan O, etc. Citybus Passenger Profile Citybus passengers make up 71% of the workforce 47% have tertiary education level (post-secondary/university or above) 30% are professionals, including management, executives and business owners 32% are high-income group with a monthly income of at least HK$45,000 63% are active shoppers and decision makers 40% are families with children Bus Body Advertising Format Bus Body Package (Double Deck and Single Deck): One advertiser uses the whole bus, including the front, rear and both sides. Half-body - large panorama: covers the entire side and rear Half-body - large panorama: covers the whole side Bus Body T - Emperor or Queen: covers most of one side in a T-shape Bus Body T - Wide Top Extra Large, Wide Top, Wide Top Extra Wide: similar to Emperor and Empress, but smaller in size Bus Body Super Border Stripe: a banner that runs horizontally across the side of a bus L-Shape: Stickers that cover the center band and the last window section of the bus body. Jumbo Rear, Large Rear, Super Rear Plus, Super Rear: different sizes of bus rear coverings Top of Bus - Skyline: covering the entire top of the bus Bus Inside Ad Format Bus Interior Package: Includes back of driver's seat, staircase wall, back of seat sticker, upper ceiling, wheelchair area and rings, ceiling sticker Bus Seatback Ad: one single sticker Bus seat back PLUS: two stickers Bus Ad Prices Bus advertising prices vary depending on the format, duration of the campaign, time of day/season, route and number of purchases. Therefore, each case is different. Generally speaking, the weekly price for different bus advertising formats ranges from HK$700 to HK$15,000. As for the price of bus compartment ads and bus seat back ads, the range is between HK$300 and HK$1,200 per week. *Bus Body Ads and Bus Cabin Ads can be combined into packages to maximize the impact of your event. Consult our experts for more information! Citybus' digital advertising options, including digital advertising on Citybus apps, digital display panels at bus stops, in-bus display panels and e-payment machines are also available! *Please contact us for a free consultation before booking.
$8800

Bus Advertisement: KMB & LW

Outdoor Advertising Location Introduction KMB & LWT Promote your brand in Kowloon and the New Territories with Hong Kong's most common 'mobile billboards'! With an average daily ridership of over 2.5 million passengers, you can be sure that your ads will reach a wide audience. Connect with your target audience today with bus body and bus stop advertising from KMB and LW! About KMB and LW Over 4,200 buses (70% of all buses in Hong Kong) 440 routes (of which 38 are LW) Over 2.5 million average daily passenger trips (72% of Hong Kong's average daily bus patronage) 48% of total cross-harbour bus trips 92% of total internal bus journeys in Kowloon and the New Territories Over 2,500 bus stops Over 500 bus stops available for advertising Direct service to private residential areas such as Grande Monaco, Upper River Bank, The Pavilia Farm, Sea to Sky, The Campton, etc. Passenger Profile of KMB and LW Social class: grassroots, middle class, management or above 64% high-income households (monthly income >$60,000) living in the service area 76% of managers and executives living in the service area 76% of degree holders living in the service area 85% of Millennials and Generation Z living in the catchment area KMB and LW Route Coverage Kowloon East 280 Kowloon West 372 Kowloon Central 232 New Territories East 168 New Territories West 233 New Territories North 62 lines Hong Kong Island 278 KMB and Long Win Bus Advertising Format Themed buses: including full-body wrapping and interior themed occupancy, staircases and wall panels. Creative bus and station packages: themed buses, EL illuminated buses, AR stations with 3D animation and illustration solutions Full Sensory Experience: Themed buses, auditory components, scent settings Seatback stickers (Small, Full, Medium, Plus) Wheelchair Side USB charging stations Captain's Back Position Lower deck TV panel KMB and Long Win Bus Advertising Rates Prices depend on the choice of advertising format, duration, location/route and time of year. Rates for bus body advertising range from HK$2,000 to HK$28,000 per four-week period. Bus compartment advertising starts at HK$2,500 per four weeks. Bus stop advertising is the most expensive, starting from HK$3,000 to HK$22,000 per week (network packages are also available for purchasing multiple bus stop advertising spaces at one time). Digital bus stop signage starts at HK$240,000 per fortnight. Arrival TV advertising starts at HK$88,000 per fortnight. KMB and LWB also have app display advertising options, click here for more information! *Please contact us for a free consultation before booking.
$7000

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