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Little Red Book Promotion Strategy

HK$ 6600

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Founded in June 2013, Xiaohongshu is an online shopping and social networking platform in mainland China. As of January 2019 the site claimed 220 million users, with average monthly activity reaching nearly 30 million, and 1.4 billion daily exposures of notes. On the Little Red Book community, users and celebrities can share product reviews and travel destination introductions, known as "grass-planting notes". The "grass-planting notes" are used to plant grass for brand and product exposure, and to create a sense of presence and belonging for the Xiaohongshu user group. *Please contact us for a free consultation before booking.

Outdoor Advertising- Century Square

Outdoor Advertising Location Introduction Century Square The advertisement is located at Century Square, at the junction of D'Aguilar Street and Stanley Street, targeting at executives, shoppers on Queen's Road in Central and passers-by heading to Lan Kwai Fong. Billboard Specifications Billboard Dimensions . Width 13,8m x Height 30,1 *Please contact us for a free consultation before booking.
$8600

Facebook advertising marketing

Facebook is the social platform with the most users in the world, with nearly 2.91 billion monthly active users. In Hong Kong, Facebook has more than 5 million users, accounting for 70% of Hong Kong's population. It can be seen that Facebook advertising marketing effectively reaches the target audience. Facebook has a large number of users and occupies a dominant position in the social platform market. According to the Facebook report, the reach rate of its advertisements can reach 70%. In other words, placing advertisements on Facebook can bring unexpected benefits to the advertisers. High-quality advertising content can attract different users, and with the highly interactive characteristics of social media, it is easier for brands to spark discussions. Design advertising content and marketing strategies suitable for Facebook, and produce different advertising forms for different media, so that the brand will attract more attention and discussion, thereby increasing brand value and popularity.
$4500

Tram Ads: Tram Shelter Ads - Flagship

Outdoor Advertising Location Introduction Tram Shelter Advertising - Flagship Tram is one of the major transportation modes on Hong Kong Island. With 120 stations and 165 vehicles, it serves 200,000 passengers daily. Hong Kong Island is home to the financial district and many international and domestic headquarters, with a dense concentration of business professionals, executives, entrepreneurs and many other occupations at the household income level. This makes Hong Kong Island a diverse advertising area. Tram Shelter Advertising Format - Flagship Style 1 horizontal top, 5-8 front panels, 1-8 rear panels (exact number depends on tram shelter location) 30 trips per day per tram Minimum purchase time: 3 weeks Why Advertise at Trolley Stations? Tram advertising has high visibility in urban areas when the tram runs on major roads in major business and shopping districts Long and repetitive exposure for daily commuters Positive brand association with environmentally friendly and historically iconic streetcars Ideal for small and medium-sized businesses looking to make an impact in their local market. Cost-effective advertising with a good balance between cost and exposure *Please contact us for a free consultation before booking.
$7500

Outdoor Advertising- Yau Shing Commercial Center

Outdoor Advertising Location Introduction Yau Shing Commercial Center On the corner of Sai Yeung Choi Street and Nelson Street in Mongkok, you will find the most suitable LED outdoor billboard for your advertising campaign. This digital billboard is located near popular attractions such as Bank Center and Langham Place. The L-shaped LED display shows still images, videos and animations to provide flexibility for your creative design. This advertising space also gives you the opportunity to add audio to your advertising design to help you further capture the attention of your audience. Located in one of Hong Kong's largest shopping districts, close to Women's Street, Garden Street, Nathan Road and more... you can be sure that your ad will be seen by the thousands of shoppers who pass by every day. In addition, more than 72,000 cars drive along Sai Yeung Choi Street every month, proving that it's the perfect outdoor advertising location for any brand looking to expand its visibility! Advertising Media Information Media Format: High Definition Full Color LED Video Display with Audio Video Length: 60 seconds maximum Size: 16m x 7m (112 square meters) Display size: 2,688px x 1,176px (full), 1,008px x 1,176px (picture) plus 1,920 x 1080 (video)* Opening hours: 08:00 to 22:00 daily *Newsbar can be added with a slight modification to the display size. Contact us to learn more about display formats. *Please contact us for a free consultation before booking.
$8700

Airport Advertising: Airport Express - Window Stickers

Outdoor Advertising Locations Introduction Airport Express - Window Stickers Make a lasting impression on viewers traveling to and from the airport with the "Window Sticker" Airport Express advertising format. Advertising Media Information Specification: 280 stickers for the entire vehicle (including interior and exterior windows) Size (mm): 265 x 110 (small), 287 x 183 (large) 1 full train Route: Hong Kong, Kowloon, Tsing Yi, Airport, AsiaWorld-Expo (round trip) *Please contact us for a free consultation before booking.
$6000

Outdoor Advertising- 26 Wellington Street

Outdoor Advertising Location Description 26 Wellington Street Advertising in Lan Kwai Fong! This LED display is located at the corner of Wellington Street and D'Aguilar Street, which has a daily traffic count of 14,800 vehicles and 50,000 pedestrians. the L-shaped LED screen faces both streets, providing high visibility. It shares the main road with Lan Kwai Fong, a popular nightlife and entertainment district. It is surrounded by prestigious office buildings, luxury stores, restaurants and tourist attractions. Advertisement Format LED display size: W8.03m x H115.1m Display Resolution: 406 x 1104px Format: MP4 @ 25fps, BMP, JPEG, PNG, GIF Operating Hours: Daily 10:00 - 24:00 Starts: Every Monday *Please contact us for a free consultation before booking.
$8000

Bus Advertisement: Citybus

Outdoor Advertising Location Introduction Citybus Promote your brand on one of Hong Kong's most popular modes of public transportation! Every day, over 1.1 million passengers travel through the city via Citybus' extensive network. Take advantage of Citybus' extensive coverage to connect with passengers, whether they are on the bus, off the bus, in other modes of transportation, pedestrians or tourists! There are two main types of bus advertisements: bus body advertisements and bus interior advertisements. Citybus Route Coverage Citybus has a fleet of more than 1,700 buses covering most parts of Hong Kong, with more than 375 routes, accounting for 52% of cross-harbour journeys. Hong Kong Island: 271 routes (72% of total bus routes) Kowloon: 188 routes (50% of total bus routes) New Territories: 125 routes (33% of total bus routes) Lantau: 52 routes (14% of total bus routes) Covering major commercial districts: Sheung Wan, Central, Wan Chai, Causeway Bay, Tsim Sha Tsui Covering major residential and private residential areas: Taikoo Shing, Mei Foo Sun Chuen, Whampoa Garden, Kornhill Garden, Tuen Mun, Tseung Kwan O, etc. Citybus Passenger Profile Citybus passengers make up 71% of the workforce 47% have tertiary education level (post-secondary/university or above) 30% are professionals, including management, executives and business owners 32% are high-income group with a monthly income of at least HK$45,000 63% are active shoppers and decision makers 40% are families with children Bus Body Advertising Format Bus Body Package (Double Deck and Single Deck): One advertiser uses the whole bus, including the front, rear and both sides. Half-body - large panorama: covers the entire side and rear Half-body - large panorama: covers the whole side Bus Body T - Emperor or Queen: covers most of one side in a T-shape Bus Body T - Wide Top Extra Large, Wide Top, Wide Top Extra Wide: similar to Emperor and Empress, but smaller in size Bus Body Super Border Stripe: a banner that runs horizontally across the side of a bus L-Shape: Stickers that cover the center band and the last window section of the bus body. Jumbo Rear, Large Rear, Super Rear Plus, Super Rear: different sizes of bus rear coverings Top of Bus - Skyline: covering the entire top of the bus Bus Inside Ad Format Bus Interior Package: Includes back of driver's seat, staircase wall, back of seat sticker, upper ceiling, wheelchair area and rings, ceiling sticker Bus Seatback Ad: one single sticker Bus seat back PLUS: two stickers Bus Ad Prices Bus advertising prices vary depending on the format, duration of the campaign, time of day/season, route and number of purchases. Therefore, each case is different. Generally speaking, the weekly price for different bus advertising formats ranges from HK$700 to HK$15,000. As for the price of bus compartment ads and bus seat back ads, the range is between HK$300 and HK$1,200 per week. *Bus Body Ads and Bus Cabin Ads can be combined into packages to maximize the impact of your event. Consult our experts for more information! Citybus' digital advertising options, including digital advertising on Citybus apps, digital display panels at bus stops, in-bus display panels and e-payment machines are also available! *Please contact us for a free consultation before booking.
$8800

Outdoor Advertising- Silver Group Center

Outdoor Advertisement Location Introduction Bank of New Zealand Group Center Become part of Hong Kong's iconic skyline! Located in Wan Chai, Sunny Bank Group Center offers a highly visible LED signage in the advertising space, allowing your brand to shine brightly on the skyline of Hong Kong Island. This rooftop L-shaped LED billboard is surrounded by rooftop advertisements of many major commercial buildings and other big brands. Its location is sure to attract the attention of pedestrians and vehicles on the Kowloon side as well as pedestrians looking up at the sky near the building. Target Audience Across Victoria Harbour from the New Times Group Center is the famous tourist hotspot of Tsim Sha Tsui. Tsim Sha Tsui has the fifth highest median household income in Hong Kong at HK$37,500. The median age is 44 years old, however, this is only the data of the residents living there. As Tsim Sha Tsui is a major shopping area and tourist destination, it is a high-traffic area. 2023 records show that nearly 4 million tourists from all over the world, including the Mainland, visited Hong Kong. Of these 4 million tourists, 3 million came from China. Outdoor LED Signage Advertisement Format for Bank of New Zealand Group Center LED Advertising Screen Size: W45.7m x H8.4m Location: 200 Gloucester Road, Wanchai Format: Full color LED electronic billboard Purchase Period: Monthly *Please contact us for a free consultation before booking.
$9500

Bus Advertisement: KMB & LW

Outdoor Advertising Location Introduction KMB & LWT Promote your brand in Kowloon and the New Territories with Hong Kong's most common 'mobile billboards'! With an average daily ridership of over 2.5 million passengers, you can be sure that your ads will reach a wide audience. Connect with your target audience today with bus body and bus stop advertising from KMB and LW! About KMB and LW Over 4,200 buses (70% of all buses in Hong Kong) 440 routes (of which 38 are LW) Over 2.5 million average daily passenger trips (72% of Hong Kong's average daily bus patronage) 48% of total cross-harbour bus trips 92% of total internal bus journeys in Kowloon and the New Territories Over 2,500 bus stops Over 500 bus stops available for advertising Direct service to private residential areas such as Grande Monaco, Upper River Bank, The Pavilia Farm, Sea to Sky, The Campton, etc. Passenger Profile of KMB and LW Social class: grassroots, middle class, management or above 64% high-income households (monthly income >$60,000) living in the service area 76% of managers and executives living in the service area 76% of degree holders living in the service area 85% of Millennials and Generation Z living in the catchment area KMB and LW Route Coverage Kowloon East 280 Kowloon West 372 Kowloon Central 232 New Territories East 168 New Territories West 233 New Territories North 62 lines Hong Kong Island 278 KMB and Long Win Bus Advertising Format Themed buses: including full-body wrapping and interior themed occupancy, staircases and wall panels. Creative bus and station packages: themed buses, EL illuminated buses, AR stations with 3D animation and illustration solutions Full Sensory Experience: Themed buses, auditory components, scent settings Seatback stickers (Small, Full, Medium, Plus) Wheelchair Side USB charging stations Captain's Back Position Lower deck TV panel KMB and Long Win Bus Advertising Rates Prices depend on the choice of advertising format, duration, location/route and time of year. Rates for bus body advertising range from HK$2,000 to HK$28,000 per four-week period. Bus compartment advertising starts at HK$2,500 per four weeks. Bus stop advertising is the most expensive, starting from HK$3,000 to HK$22,000 per week (network packages are also available for purchasing multiple bus stop advertising spaces at one time). Digital bus stop signage starts at HK$240,000 per fortnight. Arrival TV advertising starts at HK$88,000 per fortnight. KMB and LWB also have app display advertising options, click here for more information! *Please contact us for a free consultation before booking.
$7000

Outdoor Advertising- The Grand LKF Boutique Hotel

Outdoor Advertising Location Introduction The Jin Yi Lan Kwai Fong Boutique Hotel This LED billboard in Lan Kwai Fong is perfect for advertisers looking to promote B2C products and services. In addition to being located in Hong Kong's famous nightlife destination, this The Grand LKF boutique hotel LED display is also surrounded by major offices with a daily pedestrian traffic of 100,000. Advertising Format LED Display Size: 9.84m wide x 5.52m high, 5.76m wide x 10.08m high (slightly longer than 12m opposite), 2.88m wide and 2.16m x 11.52m high Display resolution: 984 x 1008px, 576 x 1200px, 504 x 1152px Audio: None Format: MP4, MOV, WMV (video) & JPEG, PNG (image) Operating hours: 12:00 - 00:00 daily Start time: Anytime *Please contact us for a free consultation before booking.
$7600 $0

Youtube Preview Advert

Youtube Preview Ad Format Youtube Preview Ads should not be a stranger in today's society. Youtube is the second largest search engine in the world and it helps you to reach new customers and increase brand awareness. A video advert is a pre-roll advert that is shown to your customers before they start watching the video. Viewers can skip the video if it's not to their liking, which helps to protect the user experience. *Please contact us for a free consultation before booking.
$5500

Outdoor Advertising- Mongkok Star City

Outdoor Advertising Location Introduction Star City Mongkok This L-shaped billboard of Star City is perfect for B2C brands who wish to advertise outdoor in Mongkok. This location has 240,000+ pedestrian traffic and 87,980 vehicle traffic per day. It is directly facing Shan Tung Street and Sai Yeung Choi Street South for maximum exposure. In addition to enjoying the benefits of being located around popular shopping centers, attractions and restaurants, its L-shaped design provides a 270-degree viewing angle, exposing any advertisement posted on this billboard to busy intersections and two-way traffic. Advertisement Format Billboard Size: Width 20.24m x Height 6.82m (Side A), Width 42.55m x Height 6.82m (Side B) Style: Front illuminated vinyl Location: 47-51 Shantung Street, Mongkok *Please contact us for a free consultation before booking.
$8500

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