Bus Advertisement: Citybus
Outdoor Advertising Location Introduction Citybus
Promote your brand on one of Hong Kong's most popular modes of public transportation! Every day, over 1.1 million passengers travel through the city via Citybus' extensive network. Take advantage of Citybus' extensive coverage to connect with passengers, whether they are on the bus, off the bus, in other modes of transportation, pedestrians or tourists! There are two main types of bus advertisements: bus body advertisements and bus interior advertisements.
Citybus Route Coverage
Citybus has a fleet of more than 1,700 buses covering most parts of Hong Kong, with more than 375 routes, accounting for 52% of cross-harbour journeys.
Hong Kong Island: 271 routes (72% of total bus routes)
Kowloon: 188 routes (50% of total bus routes)
New Territories: 125 routes (33% of total bus routes)
Lantau: 52 routes (14% of total bus routes)
Covering major commercial districts: Sheung Wan, Central, Wan Chai, Causeway Bay, Tsim Sha Tsui
Covering major residential and private residential areas: Taikoo Shing, Mei Foo Sun Chuen, Whampoa Garden, Kornhill Garden, Tuen Mun, Tseung Kwan O, etc.
Citybus Passenger Profile
Citybus passengers make up 71% of the workforce
47% have tertiary education level (post-secondary/university or above)
30% are professionals, including management, executives and business owners
32% are high-income group with a monthly income of at least HK$45,000
63% are active shoppers and decision makers
40% are families with children
Bus Body Advertising Format
Bus Body Package (Double Deck and Single Deck): One advertiser uses the whole bus, including the front, rear and both sides.
Half-body - large panorama: covers the entire side and rear
Half-body - large panorama: covers the whole side
Bus Body T - Emperor or Queen: covers most of one side in a T-shape
Bus Body T - Wide Top Extra Large, Wide Top, Wide Top Extra Wide: similar to Emperor and Empress, but smaller in size
Bus Body Super Border Stripe: a banner that runs horizontally across the side of a bus
L-Shape: Stickers that cover the center band and the last window section of the bus body.
Jumbo Rear, Large Rear, Super Rear Plus, Super Rear: different sizes of bus rear coverings
Top of Bus - Skyline: covering the entire top of the bus
Bus Inside Ad Format
Bus Interior Package: Includes back of driver's seat, staircase wall, back of seat sticker, upper ceiling, wheelchair area and rings, ceiling sticker
Bus Seatback Ad: one single sticker
Bus seat back PLUS: two stickers
Bus Ad Prices
Bus advertising prices vary depending on the format, duration of the campaign, time of day/season, route and number of purchases. Therefore, each case is different. Generally speaking, the weekly price for different bus advertising formats ranges from HK$700 to HK$15,000. As for the price of bus compartment ads and bus seat back ads, the range is between HK$300 and HK$1,200 per week.
*Bus Body Ads and Bus Cabin Ads can be combined into packages to maximize the impact of your event. Consult our experts for more information!
Citybus' digital advertising options, including digital advertising on Citybus apps, digital display panels at bus stops, in-bus display panels and e-payment machines are also available!
*Please contact us for a free consultation before booking.